In collaboration with Toppan Travel Service Corp. (hereafter Toppan Travel; head office: Minato Ward, Tokyo; President & CEO: Shintaro Shimamune), a Toppan Group company engaged in the travel business, Toppan Printing Co., Ltd. (hereafter Toppan Printing; head office: Chiyoda Ward, Tokyo; President & Representative Director: Shingo Kaneko) will launch a tour program entitled “Profound Tourism—A Journey to the Heart of Japanese Culture.” This program aims to enable foreign visitors to experience traditional Japanese culture and will be launched to coincide with VISIT JAPAN Travel & MICE Mart 2018, one of the world’s largest international tourism business networking events, which will be held from September 20 to 22, 2018, at the Tokyo Big Sight exhibition center.
The Profound Tourism program has been created based on the expertise and insight Toppan Printing has accumulated in businesses handling the digital archiving of cultural assets and creation of virtual reality (VR) content and the planning and organization of events. Combining the real world and virtual reality, it is designed to provide foreign visitors from government agencies, businesses, and other organizations with an experience of the spirit that lies at the heart of traditional Japanese culture. A portion of revenues from this business will be used to fund the preservation, restoration, and public display of cultural assets as part of efforts to establish Japan as a tourism-oriented nation and stimulate regional revitalization.
Toppan Printing will handle the planning and development of the cultural experience program while Toppan Travel will be responsible for the overall design and marketing of the tour, basing activities on such themes as visits, training, sightseeing, and MICE.
Examples of programs
・Program for executives to learn about Japanese history and values from historic shrines and temples
Participants can learn about Japanese history and values through exclusive visits to see cultural assets and listen to sermons by high-ranking priests at historic shrines and temples. The program is ideal for training for executives from leading retail and manufacturing companies, where an emphasis is placed on corporate ethics
・Program for international parties visiting Japan to learn about the charm and brewing secrets of sake, one of the pillars of Japanese culinary culture
Through strolls through the areas where Japanese sake originated, and visits, tastings and dialogue with management at historic breweries, participants not only learn about the charms of sake, but also about the essence of the spirit of preserving traditions while also taking on new challenges.
Executive tour: Starting from 10 million yen per company for a three-day tour with two night’s accommodation for 10 people. (Details provided on consultation)