From Monday August 2, Toppan Printing Co., Ltd. (hereafter Toppan Printing; head office: Chiyoda Ward, Tokyo; President & CEO: Shingo Kaneko) and Fujitsu FIP Corporation (hereafter Fujitsu FIP; head office: Koto Ward, Tokyo; President: Nobuyoshi Sugimoto) will provide the entertainment industry’s first "Gift Card (*1) ASP Service" to Shiki Theatre Company

*The actual card design may differ slightly.

The "Shiki Gift Card (*2)" is a pre-paid card that can be used for ticket purchases at theatres and booking sites run by Shiki Theatre Company. There will be 3 possible amounts for charging the card - 3,000 yen, 6,000 yen and 9,800 yen.

The Shiki Gift Card is one of the services being launched to coincide with the start of the new system for the internet age named "Shiki Theatre Company Web Plan 2010". Until now, tickets for performances could not be issued unless the date of attendance was decided in advance and therefore it was difficult to use them as gifts. With the Shiki Gift Card, people that receive the card will be able to select from Shiki Theatre Company productions throughout Japan and attend a performance that is convenient for them. The cards will be able to be used in various situations, for example as gifts for various celebrations, as free gifts for events or parties and as new novelties for companies.

The Gift Card ASP Service was jointly developed by Fujitsu FIP and Toppan Printing and is a real-time processing service that manages gift card balances. It is a highly reliable service that is operated at Fujitsu FIP’s secure data center, which meets the requirements for international accreditation such as ISO/IEC27001. It is already in use by over 50 companies and enjoys the best track record in Japan. In addition to the competitive edge provided by this kind of service, the ability to provide a one-stop service through a tie-up between Fujitsu FIP and Toppan Printing covering support for introduction of gift card business, manufacturing and issuance of gift cards, and promotional support, and the possibility of selling the Shiki Gift Card via a "Gift Card Mall", something which is gaining attention in Japan as a new business model, were recognized and led to Shiki Theatre Company deciding to adopt the services.

Toppan Printing and Fujitsu FIP will aim to further enhance the added value of gift card services, and strengthen sales focusing on distribution and service industries throughout Japan in order to further expand gift card services as they become popular on a large scale.

About Shiki Theatre Company
-Name: Shiki Theatre Company
-Established: July 1953
-Capital: 497,250 thousand yen
-Director: Keita Asari
-URL: http://www.shiki.jp/

*1: Gift Card
A type of gift token in card form where the balance is managed on a server. It is a new gift item which enables a greater range of design than traditional paper gift tokens and has a reduced management burden.

*2: Shiki Gift Card
-Card name: Shiki Gift Card
-Issuance and launch: Monday August 2, 2010
-Card sales: Shiki Theatre Company Web Shop / theatres operated by Shiki Theatre Company throughout Japan (with some exceptions)
-Card can be used at Shiki Theatre Company booking center / SHIKI ON-LINE TICKET / ticket boxes (with some exceptions)
-Possible charge amounts: 3,000 yen, 6,000 yen, 9,800 yen
* Additional charging is not possible
* If there is not enough balance on the card to pay the total ticket price the difference is payable by credit card
-Expiry date: December 31 of the second year following issuance
*Example: If a card is issued on September 1, 2010 it is valid until December 31, 2012

*3: Gift Card Mall
A business model whereby a company displays and sells gift cards from other companies in its own stores.
It is a method of sales that is unique to gift cards where a range of design is possible and value is not generated until the card is charged.

*The proper names including product names and service names featured in this release are the trademarks or registered trademarks of the respective companies.