From July 30, Toppan Printing Co., Ltd. (hereafter Toppan Printing; head office: Chiyoda Ward, Tokyo; President & CEO: Shingo Kaneko) will launch "Social Media Live!", targeting manufacturers, services and distribution companies. Social Media Live! is a word-of-mouth analysis service that uses technology from hottolink, Inc. (hereafter hottolink; head office: Chiyoda Ward, Tokyo; CEO: Koki Uchiyama) to compile and analyze information on companies and products in real time from the enormous amount of word-of-mouth information on the Internet, such as blogs and message boards, and then use the information for purposes such as support for companies’ sales promotion activities and product development.

In recent years, with the expansion of internet tools known as social media, such as blogs, SNS and message boards, consumers have come to use them to disseminate varied information to an unspecified number of people. Consumers are also proactively using social media information as valuable information when making purchases. Therefore, the ability of consumers to disseminate and analyze information has been drastically enhanced and the role and value of media is changing significantly. In line with these changes in the environment, companies are listening to the opinions of consumers on the Internet and it has become vital to understand and make use of reputations of and opinions on companies and products. In the field of web business, Toppan Printing has offered one-stop support covering areas such as companies’ marketing strategies, infrastructure construction and operation, and website construction and operation. Using the web business know-how the company has accumulated over many years, Toppan Printing will launch "Social Media Live!" as a service that provides high-quality marketing information for decision making taken from the vast amount of word-of-mouth information that is written on the internet everyday. The information will be provided for various purposes including support for companies’ sales promotion activities, product development and customer support.

Copyright 2010 TOPPAN PRINTING CO., LTD.

Background
-With 2010 being labeled year one for social media, in corporate marketing the use of social media such as blogs, mini-blogs and SNS is becoming more and more important. It is said that with the development of the Internet, the purchasing behavior of consumers has changed significantly and due to the prevalence of social media such as blog and SNS services, "chat" on the Internet between users or purchasers is having a strong influence on purchasing and repeat purchasing.
-Companies are also actively participating in social media such as by setting up official accounts on mini-blog and SNS sites, and they are beginning to build relationships with customers in this way. In such an environment, it is becoming increasingly important for companies to listen to and understand the "chat" that is taking place on the Internet.

Features of Social Media Live!
Social Media Live! is an ASP services that uses technology from hottolink to compile and analyze online word-of-mouth information related to companies, products and services taken from the approximately 4.7 billion articles on blogs and message boards in Japan. By ascertaining word-of-mouth information on the Internet concerning companies or products it is possible for example to understand reputations amongst consumers and measure the impact of campaigns that have been held.

Main functions of Social Media Live!
-Cross-media analysis (Function for simultaneous analysis of stimulus received from TV or internet news media and effect on social media or number of searches)
-Trend analysis (Function for analysis of trends in the volume of word-of-mouth information by day, week or month)
-Male and female analysis (Function for analysis of trends in the volume of word-of-mouth information by gender)
-Reputation analysis (Function for analysis of volume of information showing good reputation, normal reputation or bad reputation)
-Reputation analysis by gender (Function for analysis by gender of volume of information showing good reputation, normal reputation or bad reputation)
-Media analysis (Function for selecting target media from major domestic blog portals and major internet message boards and analyzing the information)
-Related word analysis (Function for analysis of keywords used in relation to specified keywords)
-Conversation component analysis (Function for analysis of ratio of appearance of keywords that express consumers’ changes in attitude towards a product)
-Regional analysis[beta version] (Function for analysis of rate of appearance of keywords by regional area)
-Analysis by age group [beta version] (Function for analysis of volume of word-of-mouth information by age group)
-Blog and message board text display (Function for viewing what is actually written on blogs or message boards)
-Analysis results output function (Function for outputting results of analysis in PowerPoint or Excel format)
-Analysis condition save (Function for saving analysis conditions such as keywords, period, specified media etc.)
-Daily mail (Function for reporting the volume of word-of-mouth information from the previous day via e-mail)

Price
Usage fee: Monthly fee from 100,000 yen /1ID(excluding tax)

Sales target
Target for introduction of ASP service: 20 companies per year

Future developments
As well as expanding sales of Social Media Live! to various industries, Toppan Printing will aim for provision of a service that provides one-stop support for the use of social media by companies.

*Website presenting Social Media Live!(Launched on July 30)

URL:
http://social-media-live.jp/
http://solution.toppan.co.jp/web/